nter in other countries (Ross, 1-3).The company needs to analyze the kind of impact the export may bring in their industry as the impacts are never same for all industries. The emerging demographic profile of any country will have very different consequences for businesses. The former will face an adverse effect, the latter will have a positive effect and this needs to be analyzed and integrated into strategic decision making (Yvonne, 2004, 14).The Marcom objectives (Marketing communication and advertising mix methods) set by the Brewery industry are as follows: (i) According to cost, targeting and response Advertising cost includes cost of design, production such as printing and media includes, local radio, display advertisement etc. For effective marketing communication, modern organizations should learn about the methods that are available in the market. Organizations should keep up with market developments so as to give effective decisions about where to put marketing advertising emphasis, and what marketing communication 'mix' of methods to use.(ii) According to design, production and the role of external agencies Company's image is formed by advertising material and campaign. And company can take the help of external agencies and a good designer. The role of design and advertising agencies are:a. Concerned with planning advertisement campaign and b. Implementing advertising or promotional 'campaigns' on company's behalf(iii) Use simple language for customer understandsCustomers are people with multi options from all sources and having good technical or detailed understanding of products and services. The effective advertising and marketing is the ability to convey complex issues to the customer in an interesting, relevant, meaningful, and easy manner. 3. SWOT and PESTEL Analysis A SWOT analysis summarizes the key issues from the external environment and the internal capabilities of an organization those which become critical for strategy development. The aim through this is to identify the extent to which the strengths and weaknesses are relevant to and capable of dealing with changes in the
